About Us

I’ve been collecting, studying, and living with watches for years. What began as a personal passion eventually became Escape Wheel Boutique—a way for me to stay close to the craft I love while contributing something meaningful to the watch community across the GCC.

Escape Wheel has evolved since then. We’re no longer a traditional watch shop. There’s no endless catalogue and nothing is “always in stock.”

Today, we create limited-edition collaborations only—small, numbered runs developed with makers I personally trust. I’m closely involved in every edition, from the first design conversation to the story behind the watch and the final release. Once a run sells out, it’s finished.

Our first collaboration, Ghasaq, created with MD Watches Studio, was an incredible success and sold out in less than 24 hours. That response showed me that collectors connected with what we were building: watches with identity, meaning, and a genuine regional story.

We followed it with the Grandeur Dirham, created with Grandeur USA for the UAE’s 54th National Day—the first designer watch to feature the new AED dirham symbol on its dial. Its success reinforced my belief that a limited-edition watch can be more than an object; it can carry a moment, a culture, and a story worth remembering.

I used to carry watches from different brands. That chapter is now closed. Every piece released through Escape Wheel Boutique is a collaboration I personally stand behind—its design, its quality, its story, and its place in our community.

The next edition will arrive only when it feels right. When it does, the waitlist will hear about it first.

Abdulla Alfalasi
Chief Horology Officer

Join the First Access list on the homepage, or write to me directly at info@escapewheel.shop or follow us on Instagram.

Disclaimer: Escape Wheel Boutique is independent and is not affiliated with, endorsed by, or an authorized dealer for any watch brand, unless clearly stated for a specific release. One-off limited collaborations do not imply an ongoing dealership. Brand Independence and Affiliations.